Another More Big Organization Suffered from the Wrath of Coronavirus: ''A Review about ITB Berlin''

Event Tourism

 Read Time: 5 min 56 sec 


   In 2020, dates between 4-8 March, ITB Berlin would be held for exhibitors, visitors, all sector-related corporations and tourism enthusiasts but that didn't happen! Another more big organization succumbed to Coronavirus.

   Actually we prepared this writing a few days before the German Tourism Industry Federal Union President Michael Frenzel announced the cancellation decision. Now we share to you with a small arrangement to take a look at the past and future of ITB.

   As the Sitorbis team, we believe that these hard days will pass and we wish goodness for all humanity. 


ITB Berlin (Internationale Tourismus-Börse Berlin) is the world's largest tourism trade fair and hotels, tourist boards, airlines, tour operators, system providers, car rental companies and many more are competing with each other to stand out. It takes place annually in March at the Messe Berlin.

ITB has been held since 1966 and now has managed to establish satellite events in India, China, and Singapore. ITB Berlin has a wide product range such as; Book World, Business Travel Days, Cultural Tourism, Cruises, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, ITB Mobile Travel Services, Youth Travel, Training and Employment, Travel Technology, Gay and Lesbian Travel (


As the Leading Travel Trade Show, ITB Berlin is the foremost business platform for global touristic offers. In addition to very high exhibitor satisfaction (over 90%), the numbers offer more proof (

- 6 Continents

- More than 180 Countries

- 1,000 Qualified Top Buyers

- 10,000 Exhibitors

- More than 113,500 Trade Visitors

- 160,000 Visitors in total

- 160,000 Square meters

- 7 Bn. Euro Turnover

ITB Global: A strong brand connects the world of the travel business. The name ITB stands for contacts with global travel players and first-hand knowledge about the industry. Leading shows in Berlin and Asia are offering participants a great platform in important growth markets. ITB is much more than the sum of ITB Berlin, ITB Asia, and ITB China (

Launched 50 years ago as a minor exhibition, it rapidly became a global success. With the expert knowledge of the trade fair team, long years of experience and a keen understanding of trends and developments in the international travel industry, ITB Berlin established itself as the world's leading travel trade show. Over the years ITB has not only grown in size, exhibitor numbers, and attendance, it has also become a comprehensive industry marketplace, showcasing travel products and services from around the world and growth-intensive niche markets (

The name ITB Berlin stands for a unique success story which was "made in Berlin". What began in 1966 as a small event in the framework of an overseas import trade show has developed into a truly global success.

The original five participating countries and regions have grown to over 180, the first 250 trade visitors have increased to over 114,000, and the exhibition space expanded from 580 m² to today's 160,000 m².


This is also the time in which the tourism industry developed into one of the world's most important economic factors – along with its leading trade show. Today, ITB Berlin is the leading trade show of the worldwide travel industry and, at the same time, the biggest travel show for the German public.

ITB Berlin anticipates tourism trends and continuously implements new concepts. Nowadays, travel technology in its various guises accompanies almost every trip. Searching for a dream holiday, using travel apps, or booking a hotel room via GDS at a travel agency are just a few examples.

The ITB Berlin eTravel World has made a name for itself as a platform for innovation in this field. It features the biggest display of travel technology products at any travel trade show worldwide and has information for visitors on digital marketing, social media, and mobile travel services. Papers and workshops provide information on the important changes taking place in the digital world. Be it chatting, blogging, or tweeting, ITB Berlin can be found on every channel. Travel bloggers from around the world meet at the eTravel World and the Blogger Speed Dating event. ITB Berlin has set itself the task of furthering knowledge and staying in touch with the latest trends (

We can see a brief analysis of the exhibitor survey ITB Berlin 2019. It shows users all the main data and statistics about ITB's exhibitors and participators to this world's leading travel show from all around the world.




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